Who Is The Greatest Sports Movie Villain Of All-Time?
Never did I think my childhood obsession with 'Rocky IV' would come to much use in my professional career. How wrong I was. For this socially-driven, branded content campaign I creatively managed for Mountain Dewcision 2016, we were tasked with coming up with a way to generate hundreds of thousands of votes for two new special edition flavors of Mountain Dew. I oversaw production of 15 articles/content pieces, the creation of a voting widget and the paid social strategy that mandated we deliver half-a-million votes in a few shorts weeks.
We succeeded and I also co-wrote this one piece pitting Ivan Drago vs. Shooter McGavin in the process, the vote to end all votes. Below are the pro's we presented to the bro's. (The original version had the voting widget embedded within the article so the audience could vote... and they did.)