Writing has been a passion since I was 11. That's when I wrote a Scream-ish horror spoof and performed it with friends in front of my entire elementary school. Since then, I've racked up hundreds of bylines across print and interweb, won a screenwriting award at the Slamdance Film Festival – and even asked America 700+ movie trivia questions for Coca-Cola as a full-grown adult. I enjoy what I do and that is: putting words in the right places for magazines, advertising agencies, digital media publications, startups and more.
After spending years as a copywriter drumming up experience at top advertising agencies (RPA, Cimarron Group, WONGDOODY) and with respected publishers (People, AOL), my pursuits eventually led me to the place where editorial meets marketing: Branded content.
At UPROXX Media, I spearheaded ideation/execution for the Native Content department as Managing Editor, shaping 200+ pieces of branded content including articles, videos and social campaigns. Our goal? To help Fortune 500 brands such as Apple, Coors, Honda and movie studios drive awareness and engagement around their properties with smart, strategic content that could go viral.
We succeeded.
[A game of H-O-R-S-E vs. shortest NBA player ever, Muggsy Bogues.]
After losing H-O-R-S-E to Muggsy and winning a happy client (AXE) by overdelivering on our impressions, I joined Bullpen, where I pitched, wrote and produced campaigns (digital/TV) for clients such as Wingstop and SurveyMonkey as the agency's Senior Creative Director. Proud to say we generated millions of YouTube impressions for SurveyMonkey's first digital campaign: "Shoulda Used SurveyMonkey," led by this spot.
In my current role, I've decided to fold my work into the talent management and production company started by my wife, Marni, that I'm a partner in: The Rosenzweig Group. At TRG, I focus on branded collaborations with our film/TV clients as well as writing, securing and developing IP and lit properties for TV, film and streaming projects.
When I'm not obsessing over finding the best possible word combinations, I'm a dedicated husband and dad to a talented baseball player, a lover of all things comedy and avid men's softball player.
What’s next is what fuels my spirit.
If you have thoughts on that, please let me know.