Since I was 11, writing has been a passion. Be it the horror comedy spoof I wrote for my elementary school in fifth grade or the 700+ movie trivia questions I asked America for Coca-Cola as a full-grown adult, I've spent my career as a creative putting words in the right places for magazines, advertising agencies, digital media outlets, startups and more.
After spending years as a copywriter gaining invaluable experience at top advertising agencies (RPA, Cimarron Group, WONGDOODY) and with respected publishers (People, AOL), my pursuits eventually lead me to the place where editorial meets marketing: Branded content.
At UPROXX Media, I spearheaded ideation/execution for the Native Content division as Managing Editor, running point on all things creative, shaping 200+ pieces of branded content including articles, videos and social media campaigns.
Our daily goal: to help Fortune 500 brands such as Coors, Honda and the Hollywood studios drive awareness and engagement around their properties with smart, strategic content that would bubble to the top. I think we succeeded. At the end of year one, our native team did $1M+ in net revenue, winning a good percentage of the business we pitched.
[A game of H-O-R-S-E vs. shortest NBA player ever, Muggsy Bogues, for an AXE branded piece.]
After losing H-O-R-S-E to Muggsy and winning a happy client in AXE by overdelivering on our impressions, I joined Bullpen, where I pitched, wrote and produced campaigns (digital/TV) for clients such as Wingstop and SurveyMonkey as the agency's Senior Creative Director.
Proud to say we generated millions of YouTube impressions with the "Shoulda Used SurveyMonkey" campaign, lead by this spot.
When I'm not full-time, GR ink. is where I lock in creatively as a freelance gun-for-hire for many awesome clients, cracking all kinds of creative nuts. From producing videos and blog pieces for ClearVoice to writing content for the venture-capital firm co-founded by Kobe Bryant...
I can tackle whatever a client needs.
When I'm not consumed by the written word, I'm a dedicated dad and husband, a lover of wit, humility, standup, men's softball and those who don't take life too seriously.
What’s next is what fuels my spirit.
Any thoughts on that, by all means... let me know.