See the story live on UPROXX.
![](https://cdn.myportfolio.com/20d452a0959d3c5da7f270a7e5fe4f11/fc0dce9a130299d4413ea48a_rw_1920.jpg?h=923badacf24db0aeafc4cc424249b3e1)
While with Woven, the video team produced a branded content series for Coors Light called 'Human Limits.' In this incredible episode, we featured a man named Wim Hof, holder of 26 Guinness World Records for defying the coldest conditions Mother Nature can throw one man's way. Here's the article I wrote to introduce Wim to the Western world.