Kittens vs. Thugs Staring Contest

To market the WB film, 'Keanu,' our Uproxx native team was asked to help market the Key & Peele film about two guys in search of their kidnapped kitten. The result was an idea I hatched for a video called "Kitten vs. Thugs"... a staring contest. WB bought it and our Studio team brought it to life. It's been seen over 6 million times across the globe (and counting) on FB, YT and other social channels.