Dollar Shave Club. Squatty Potty. Poopourri. Chatbooks. Dr. Squatch. When you think of the explainer videos that have made you smile and think about what a company is made of, what comes to mind for you? When I was asked by ClearVoice to write and produce their explainer video, I thought about what we needed to accomplish and to strike the right chord for their brand. Here's the short version of what was done (in conjunction with Butcher Bird Studios) and what I wrote about the pursuit -- including the process, the production and the payoff.
