Given the major marketing misfires in 2017 (Kendall Jenner's Pepsi ad, Dove's accidentally racist whitewashing campaign, etc.), our Bullpen team pitched Survey Monkey a campaign called "Shoulda Used Survey Monkey." The concept? To spotlight fictitious companies that made painfully shortsighted decisions without consulting or surveying anyone. The :30-second spot below stars the CEO of American Dental Society, proudly unveiling his new company logo to a team that sees something way different than he intended...
YouTuber Nightmare Shadow said and I quote, "This is the best ad ever." So I know we did something right. Over a million views across all social/video platforms and counting...