After seeing a handful of marketers miss the mark during the early phases of the COVID-19 pandemic, I was inspired by a LinkedIn post to write an article around brands that rose to the occasion in times of crises – and those who've failed miserably by either associating themselves in some way or outright failing to pivot at a sensitive time. 
There's lots to be learned when it comes to getting it right. It's a delicate dance but when you do it well, it can win priceless amounts of good faith and earned media. Or it can draw a ton of negative attention your way. 
Do you remember any brands who've gotten it right or wrong in the past? If so, feel free to reach out using the contact form above.
You can read the live piece here.
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