Declare Yourself Viral Video
One of the more intriguing projects I've ever worked on was for Declare Yourself. The director (Brandon Kraines) and I had $10K, Jessica Alba and an "Only You Can Silence Yourself" campaign to work with. Our mission? To get people to vote in the 2008 presidential election. The video ultimately won a Bronze Telly, got over a half-million views on YouTube and helped generate 550,000+ new voter registrations.