Sometimes you have to think big to sell small. To help our client Jada Toys launch a new product line, I creatively supervised a digital campaign that made their new 1.65-inch Nano Metalfigs seem like something kids, collectors and parents would want to snatch up. In the :30-second spot below, we wrote a script that would allow us to shoot the DC Justice League characters on a stage (...and a super low-budget) using crafty camera moves, animation and clever FX to make these tiny toys stand out.
