I'm always fascinated by how companies look at their competitors when deciding how to create their marketing. There's the low-hanging, follow-the-leader fruit that is a popular — if not easier — avenue to travel down.
Then there's the more comprehensive approach involving deep dives, social listening and actually using the competitor product to find out where you can diverge. I tackled the topic recently — borrowing expertise from two qualified pros from Compass and Hammer Creative.
![](https://cdn.myportfolio.com/20d452a0959d3c5da7f270a7e5fe4f11/6dde9f32-7f88-4803-a849-c79feb6eacc0_rw_1920.png?h=4cd6fe4c9e2efa4c708a70c343bd2a75)