In efforts to introduce Antsy Pants new Build & Play Kits to the world, I served as creative director on this digital and TVC campaign, where we created a colorful new world for three of their new products. Against a compressed timeline, we ultimately wrote, produced and delivered this spot in near record Bullpen time – for a mid-October airdate. The first spot below is a digital spot targeting moms and the second is a :15 TVC.
