With the world sheltering in place, it can be tricky to shoot anything — a film, TV show, commercial. It's also tough for companies to produce the kind of content that keeps pipelines flowing — from client testimonials to influencer interviews to novel performance pieces.
Thanks to the newfound popularity of video-conferencing platforms, you can now produce/direct content from afar without being in the same space. Luckily, the expectation for "quality" has been lowered given the circumstances.
But it does takes a little more thinking through to execute with success.
That's why I wrote this piece around how to best prep talent for the pursuit, with the help of insights from commercial director, Aaron Stoller.