Given the recent high-profile marketing misfires (Kendall Jenner's Pepsi ad, Dove's whitewashing campaign and Denny's suspect new mascot), our team at Bullpen pitched Survey Monkey a campaign called "Shoulda Used Survey Monkey." The concept? We'd spotlight fictitious companies that made painfully shortsighted decisions -- without consulting or surveying anyone. The :30-second spot below stars the CEO of American Dental Society, proudly unveiling his cool new company logo to a team that sees otherwise. YouTuber Nightmare Shadow said and I quote, "This is the best ad ever." So I know we did something right.
In its first few weeks, the campaign is approaching million views (and counting).