Since I was 11, writing has been a passion. Be it the horror comedy spoof I wrote for my elementary school in fifth grade or the 700 movie trivia questions I asked America in theaters for Coca-Cola as a full-grown adult, I've spent my career as a passionate creative who puts words in the right places for clients, media outlets, print, digital and otherwise.
After years spent as a copywriter in advertising (RPA, Cimarron Group, Wong Doody) and reporter/journalist (People, AOL), my time spent in editorial trenches and agency creative departments eventually lead me to an exciting place that didn't exist 20 years ago... branded content.
At UPROXX Media (formerly Woven Digital), I spearheaded the Native Advertising department as Managing Editor, running point on all things creative, touching over 200 pieces of branded content including articles, videos and all the accompanying social media to promote it. Our daily goal: to help Fortune 500 brands such as PepsiCo, MillerCoors, Honda and Hollywood studios crush their goals by creating smart, strategic content with strong social lift and lots of earned media.
I'd like to think we succeeded. At the end of year one, our nascent department did over $1M in net revenue.
Then I joined the Bullpen -- more specifically Bullpen Integrated Marketing, where I helped pitch, write and produce creative campaigns (digital and TVC) for clients such as Survey Monkey, Build-A-Bear, KidKraft, Jada Toys and several others as Senior Creative Director.
What’s next is what fuels my spirit. Have specific thoughts on that?
By all means...
Let me know.