Four Branded Content Campaigns That Just Worked
I love branded content. Like any good puzzle, figuring out how to make content so good the audience doesn't care that it's an "ad" is the ultimate challenge for any creative. It's a nut I've cracked over the course of hundreds of RFPs for companies such as WB, TBS, AMC and many other acronyms. I took the opportunity to roundup four of my favorite branded content campaigns that delivered not just smart ideas -- but great results for clients. 'Cause in the end, that's what it's all about.