In efforts to drive awareness across Facebook for the small business loan firm, ForwardLine, I spearheaded a creative campaign using funny/disruptive imagery that was handpicked to stand out in a Facebook news feed. These ads appeared across the social media platform, raising awareness and breathing life into their new tagline, "The Right Loan, Right Now." The client was thrilled with the direction -- and how could they not be once laying eyes on this monkey. 
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