The Bro's Guide To Being A War Dog

For their summer 2016 release of 'War Dogs,' Warner Bros. was looking to raise awareness around a film about two stoners who side-hustle their way to a $300M arms deal. Tasked with getting the word out, we won the business to create the parallax site below -- the first-ever of its kind for BroBible. I ran point on creative and wrote bro "tips" with the guys, working with our extended team to bring this "Storybook" to life. It hit 1M page views in a few short days and ultimately over-delivered on the campaign by at least 200%.