Sometimes you have to think big to sell small. To help Bullpen's client Jada Toys launch a new product line, I creatively supervised a digital campaign that made their new 1.65-inch Nano Metalfigs seem like something kids and parents would want to snatch up. In the :30-second spot below, we found a way to introduce all the Disney/Disney Pixar characters in a fashionable way to shine a light on these prized pieces.
